Piotr Krupa Prezes Zarządu KRUK S.A. wywiad dla Kornblit & Partners
Kornblit Talks
Gender equality should be the market standard
I have never considered gender as a factor in hiring decisions. We hired many women for one simple reason - they were very good. Our decisions have always been driven solely by competence, integrity, and work ethic - nothing else. The result speaks for itself: today, 58% of our managerial positions are held by women - emphasizes Piotr Krupa, President of the Management Board of KRUK S.A.

In the interview for Kornblit Talks, Piotr Krupa shares experiences related to building success based on the foundation of values ​​and reflections on gender equality in the world of business, science and art. He emphasizes the following:

Women on Boards Directive

The Directive is not about shifting power to women but about ensuring balanced representation where one gender is underrepresented. Leadership attitudes must evolve. Executives must honestly assess their stance on diversity because, quite simply, exclusionary mindsets hinder business growth.

“I do not advocate for mere appeals to fairness – calls for change often go unheard. Instead, I support enforceable parity measures. Regulatory frameworks, clear requirements, and sanctions for non-compliance are necessary tools to drive lasting transformation.”

Addressing inequalities in the world of art

Contemporary art remains overwhelmingly male-dominated. When women do gain recognition, it is often late in their careers or posthumously.

“While the Krupa Art Foundation does not define program as a feminist, we consciously uphold gender balance. We showcase more works by female artists and provide them with exhibitions not out of obligation but because their art deserves recognition.”

Integrating culture into business strategy

The Krupa Art Foundation was born from a simple vision: to share art collection with a wider audience. Then became pioneer in directly supporting emerging artists, acquiring their work to build a meaningful cultural legacy. This initiative evolved into Art Partner, a project now involving over 20 companies and more than 700 artworks displayed in corporate spaces.

“I realized that if our collection were exhibited across 200 companies, with dozens of visitors seeing these pieces daily, we could create Poland’s largest cultural institution – with an audience of several thousand not bound by walls.”

Full version of the interview available in Polish.